Loyal Partners

Loyalty Prime win global Loyalty Award

roger — Thu, 11 Jun 2015 19:37:09 +0000

Loyalty Prime and its client TRW Automotive have won the award for best B2B campaign prize at this month’s Loyalty Awards in London. Loyal Partners who successfully presented the Loyalty Prime platform to TRW in February 2013 also acted as consultants to the global automotive company through the programmes first year of operation. The coalition programme, powered by the Loyalty Prime’s Enterprise platform, targets garages across Europe and was launched in January 2014. Already some 13,000 garages in 10 European countries have signed up and the two initial partners in the programme have been joined by three further automotive aftermarket companies.

Praising the Diamonds programme the Loyalty Awards judges aid they were “impressed both by the quality and depth of communication in their entry, and the evidence of results they provided in a difficult and hard fought category where the quality of entries was very high.”

The Judges added that “It is difficult to resonate with customers and achieve loyalty in the B2B environment, but automotive Diamonds has clearly demonstrated that by thinking laterally, this can be achieved.”

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Loyalty Prime in consortium application to Innovate UK

roger — Wed, 10 Jun 2015 19:54:35 +0000

Loyal Partners as part of a powerful rail industry consortium led by industry giant Unipart Rail, has submitted a substantive project application for funds to the government sponsored Innovate UK. If the funding application is successful it will enable train operators to make a quantitative leap in there support for, and engagement with, individual passengers. If the application is successful consortium partners will be informed during the summer.

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CSN return to Florida for next conference

roger — Sat, 11 Apr 2015 19:41:52 +0000

Fort Lauderdale will be the venue for the 2015 Customer Strategy Network (CSN) conference this year. The loyalty industry’s primary professional organisation last met in the Florida beach resort in 2013. This year’s event, which takes place from 18-20th November will attract participants from CSN’s growing global membership.

Last year’s event, which took place in Malvern, Worcestershire, took a series of key decisions on the scale and scope of CSN including the announcement of an important collaboration with the Wise Marketeer, the primary online site for loyalty marketing professionals.

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Where we stand

roger — Thu, 08 Jan 2015 21:48:33 +0000

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Loyal Partners extends activity to Scandinavia

roger — Wed, 12 Nov 2014 14:35:41 +0000

In addition to its UK brief Loyal Partners is now the Scandinavian representative to leading platform provider, Loyalty Prime.

“It’s a privilege to be working in the Scandinavian market place again”, says Roger Trask, Loyal Partner MD who worked in Nordic region for several years.

“There’s a particular vibe about this market that encourages innovation and exciting approaches to problems, which is perfect for Loyalty Prime”.

“Scandinavian customers have come to expect great service and value,” he adds, “so by helping our clients to engage with and learn about their end users we will enable expectations to be met,”.

Loyalty Prime will be talking to both newcomers to the customer loyalty market and companies operating programs already to advise on how program scopes can be extended and future proofed as well cost’s reduced significantly.

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More Partners join Diamonds programme

roger — Sun, 12 Oct 2014 12:49:42 +0000

Three new Partners have joined the Automotive Diamonds program which was launched in February this year. The program which operates on the Loyalty Prime platform operates across 10 European countries with the Czech Republic being the latest entrant.

The program rewards garages and distributors in the auto trade aftermarket and is spearheaded by the founder partners, two giants of the motor industry, TRW and Denso.

The new Partners, Gates, Philips and Sogefi are all leading suppliers in their sectors.

Scheme member garages now have the opportunity to earn Diamonds on up to 8 different brands, which in some countries represents close to 60% of the spend of an average garage.

Loyal Partners, in addition to selling in the Loyalty Prime platform have been engaged as consultants to advise on the marketing of the program.

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CSN set for December conference in Malvern

roger — Mon, 28 Jul 2014 15:48:42 +0000

Loyal Partners MD Roger Trask will take part in the 2014 Customer Strategy Network (CSN) Conference to be held in Malvern, Worcestershire , UK on December 5-8th. The conference will include an assessment of the progress made in implementing the ambitious programme adopted at last year’s meeting in Fort Lauderdale, Florida.

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Rewarding work with Avis

roger — Mon, 21 Jul 2014 14:00:55 +0000

The international vehicle hire company Avis have engaged Loyal Partners to advise on rewards and reward providers for their Avis Preferred loyalty programme across Europe, the Middle East and Africa (EMEA).

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Loyal Partners MD to write for the Wise Marketer

roger — Mon, 21 Apr 2014 10:37:17 +0000

Loyal Partners Managing Director Roger Trask has accepted an invitation to become a correspondent of The Wise Marketer, the industry’s top global site,. The Wise Marketer provides customer loyalty & marketing news, analysis, research, how-to’s, best practices, conference details, and
a full directory of all the major players – all with global coverage. Available free to registered users, The Wise Marketer provides a weekly digest of marketing news and research, plus the latest in customer loyalty, engagement, analytics, digital, social & mobile marketing. Roger commented: “Its an exciting challenge to be contributing to the most influential news and research source in our market at a time when exciting changes are developing apace.”

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Diamonds to dazzle garages across Europe

roger — Fri, 21 Feb 2014 11:33:03 +0000

The automotive giant TRW and the Denso the Japanese advance component supplier have launched their b2b Automotive Diamonds programme with Loyalty Prime as the platform. The ambitious programme which is focused on garages and distributors in 9 European countries, is available in 7 languages, and offers targeted rewards for members.

Loyal Partners have been closely involved in winning the platform contract and are now working as consultants with Automotive Diamonds to optimise the programme. Further partners and participating countries will be announced later in the year.

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