NEWS

The automotive giant TRW and the Denso the Japanese advance component supplier have launched their b2b Automotive Diamonds programme with Loyalty Prime as the platform.  The ambitious programme which is focused on garages and distributors in 9 European countries, is available in 7 languages, and offers targeted rewards for members.

Loyal Partners have been closely involved in winning the platform contract and are now working as consultants with Automotive Diamonds to optimise the programme.  Further partners and participating countries will be announced later in the year.