NEWS

Three new Partners have joined the Automotive Diamonds program which was launched in February this year.  The program which operates on the Loyalty Prime platform operates across 10 European countries with the Czech Republic being the latest entrant.

The program rewards garages and distributors in the auto trade aftermarket and is spearheaded by the founder partners, two giants of the motor industry,  TRW and Denso.

The new Partners, Gates, Philips and Sogefi are all leading suppliers in their sectors.

Scheme member garages now have the opportunity to earn Diamonds on up to 8 different brands, which in some countries represents close to 60% of the spend of an average garage.

Loyal Partners, in addition to selling in the Loyalty Prime platform have been engaged as consultants to advise on the marketing of the program.